Happy New Year !

Happy New Year.

Hope you had great holidays ! 

Here is a quick rundown on what are we talking about today:

1. Newsletters in 2024

2. What top creators have to say ? 

3. Should you start one?

Newsletters are back in trend, everyone on the internet seems to be talking about it. 

Every big creator you know has a newsletter, whether it is Ali Abdaal, or Nas daily.

Newsletters are a great way to OWN your audience because the platforms that you have the audience on, like YouTube or Twitter are not your audience.

The platform gave you because you are able to keep attention on THEIR business. You are making them more money than you do for yourself.

Tomorrow, if someone comes up to be better than you and the ALGORITHM STOPS pushing your content, YOUR AUDIENCE is gone!

With newsletters, you have full control over the communication with the audience. The people have given you permission to enter into their inbox and share your experiences and teach them.

In 2024, newsletters are going to get better and better.

Why not take YOUR VIEWERS to a place where you can directly communicate with them?

Ali Abdaal said in this video, “Every time I send an email, I make around $5,000”.

He also mentioned that he sold 2 million dollars worth of Part-Time YouTuber Academy to his email list. 

Nuseir Yassin’s 80% of the revenue comes from his email list of 400k people when he has millions of followers on all social media. 

Codie Sanchez, in one of her videos, mentioned that her business makes around 400K to 600k USD a year off of her email list.

Newsletters have the highest conversion rates in comparison to any other platform, whether it is YouTube, Instagram, or Twitter.

In India, many creators do not seem to talk about it much. Most of the creators do not have their email list. They are still relying on the algorithm.

In this episode with Nikhil Kamath, Nas and Tanmay Bhatt talk about newsletters being a big thing for creators.

Most of the creators neglect the power of owning the audience and having a good newsletter, which if used correctly, can make millions.

Not just big creators, but with micro-niched creators like John Elder who specifically deals with Amazon sellers has hit milestones with his newsletter.

They recipe to a great newsletter boils down to two things:

1. Your Consistency

2. Your Passion

You have to write about the things that you like and the market wants as well. That intersection is a sweet spot to get started. You need to be curious enough to write about it every single week (at least).

We, at THRIVELETTER believe that the best time to start your newsletter is NOW, 2024. And we help you to build your newsletter from SCRATCH.

Let's Thrive Together!

Best 

Sayan & Pratistha 

P.S. Next week we will talk about Monetizing your newsletter. See you soon.