How to write a solid welcome email ?

A welcome email might not feel like much, but it can be the difference between 20 and 50% open rates.


Hello Creators

A welcome email might not feel like much, but it can be the difference between 20 and 50% open rates.

So in this edition we cover How to write the perfect welcome email for your newsletter

Your welcome email is your first chance to make a good impression on your new subscribers and set the tone for your relationship. It's important to craft a welcome email that is both informative and engaging, and that leaves your subscribers excited to receive your future newsletters.

What to include in your welcome email:

  • A warm welcome: Start by thanking your subscribers for signing up and welcoming them to your community.

  • An introduction to yourself and your newsletter: Briefly tell your subscribers who you are and what your newsletter is all about. Be sure to highlight your unique value proposition and explain why subscribers should be excited to receive your emails.

  • A preview of what to expect: Give your subscribers a taste of what they can expect from your newsletter by sharing a few examples of the types of content you'll be sending.

  • A call to action: Tell your subscribers what you want them to do next, whether it's visiting your website, connecting with you on social media, or sharing your newsletter with their friends.

Things to keep in mind:

  • Keep it short and sweet: Aim for a welcome email that is no more than a few hundred words long. Your subscribers are busy people, so they don't want to read a long email.

  • Personalize it: If possible, personalize your welcome email by using the subscriber's name. This will make the email feel more personal and relevant.

  • Use a friendly tone: Write your welcome email in a friendly and conversational tone. This will help you to connect with your subscribers on a more personal level.

  • Proofread carefully: Before you send your welcome email, be sure to proofread it carefully to catch any errors in grammar or spelling.

Here is a winning welcome email template:

Subject: Welcome to [Your Newsletter Name]!

Hi [Subscriber Name],

Thank you for signing up for my newsletter! I'm so excited to have you as part of our community.

My name is [Your Name] and I'm the creator of [Your Newsletter Name]. This newsletter is all about [What your newsletter is about].

In each issue of my newsletter, I share [What you'll share in your newsletter]. I'm passionate about [What you're passionate about] and I believe that my newsletter can help you to [How your newsletter can help your subscribers].

Here's a preview of what you can expect from my newsletter:

  • [Example of content type 1]

  • [Example of content type 2]

  • [Example of content type 3]

I'm so glad you're here! I can't wait to connect with you more and share some valuable content with you.

In the meantime, be sure to follow me on social media for even more updates:

  • [Link to Twitter page]

  • [Link to Facebook page]

  • [Link to Instagram page]

Thanks again for signing up!

Best, [Your Name]

That’s a Wrap!

That’s all for this week.

We will see you next Tuesday with some more newsletter goodness.

— Sayan & Pratistha